Category Archives: packaging

Tips for Choosing Right Custom Product Packaging

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The reason products are packaged is that they have to travel great distances. This very aspect simply tells us about the importance of safety that a product needs to have and also about the marketing opportunity that the right packaging can make a decent use of. But if the product packaging best practices are not involved, this bad packaging can backfire in every way it can.

It is worth remembering that effective branding and sleek design are considered the key elements of any product packaging. Having that said, there are a few things that you are going to have to keep in mind.

Packaging’s ability to travel

A package has to travel from point A to point B. You have to make sure that the packaging you are using is capable enough to remain undamaged during this traveling. The extent at which the product’s outer surface has to be designed mainly depends upon a number of factors. Product type is the first thing but you also have to keep the average time the product has to sit on the shelf into your consideration. And of course the packaging has to be strong enough to endure the shocks and bumps without getting damaged.

Finding the right materials

If you want to understand the importance of right packaging materials, you are going to have to think like an architect. Would you like to live in house made of cheese? You will surely not want to live like that because it is not a practical approach due to the fragility of the home you are living in. The case of product packaging is no different. You have got to use the right packaging materials for the better protection of your items while they are being shipped. The most considerable options that you can consider for the outer packaging of your products include paperboard and corrugated cardboard.

Packaging size

Right size of packaging is important from a number of perspectives. This is the reason that the dimensions of packaging box you are using are right according to the size of product that is being packaged. It doesn’t only help in ensuring safety of the product because you will be able to gain maximum protection using reasonably small amount of void fill, but you will also be able to save money because of the less amount of void fill used and lower dimensional weight.

Know your target customers

It is an extremely important thing to know about the target audience because they are people who are going to buy your product. And so, you need to develop the product packaging right according to their preferences.

While it seems pretty obvious, many companies forget about it when they get overwhelmed with other operations. But remember, your product’s ability to communicate with the target audience can make or break your business.

Tips for Shipping Fragile Items in the Mail

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In an ideal scenario, the fragile items should arrive at their destinations because you have put a great amount of efforts and costs in the packaging and shipping process. But the matter of fact is that ideal scenarios do not exist. No matter how good your carrier service is, the bumps and shocks are going to be inevitable during the package’s transportation from point A to point B.

Protecting the fragile items during shipping is very important. Even if the carrier service you are using is known for being very careful with the handling of fragile items, it is a very bad idea to ignore adequate protection of the items with a hope that your package will be taken good care of.

Below is a guide to tell you about the best ways to ship your fragile items to your customers.

Right size of the box

It is very important to pick the box of right size. It will be a temptation to use the larger box for a small items but this approach can be detrimental for your business in a number of ways. First, your product will move around in the box, and so it will be more susceptible to getting damaged. Secondly, the shipping costs are going to be higher due to extra volume of the packaging. Using extra amount of void fill to keep the product well-cushioned will be even costlier.

Measuring the box

You can measure the size of packaging required for your product with the help of a ruler or a measuring tape. The parameters involved in this measurement include:

  • side-to-side for length
  • front-to-back for width
  • top-to-bottom for depth

Adding a little room around the item is very important. As a rule of thumb, add the quarter of an inch on each side of the product to make the packing (and unpacking) easier.

High quality materials

Use of high quality materials can help you ensure safer shipping and delivery of your fragile product. So, it needs to be seen as an investment rather than a cost. Cheaper materials do not only feel bad but they are usually unable to protect the items. Since you are shipping valuable items to the customers, they need to remain valuable during their transit.

Protection using bubble wrap

You can wrap a number of layers of bubble wrap around the fragile item and then put it into the box filled with packing peanuts. That is the best way you can ensure protection of the product from shocks and bumps during shipping process. After applying bubble wrap, be sure to secure the wrap with a scotch tape.

Padding the interior of the box

The interior sides of the box should be cushioned well with the help of materials like crumpled paper, bubble wrap, peanuts, and air pillows. The type of material you use depends upon your preferences and the product’s specific needs. Make sure that you are using the right materials.

Label the box fragile

It is very important to use the label “FRAGILE” on any of the visible sides of the box. This way, you will be able to prevent any harsh handling of the package. The labels “Handle with Care” or “Fragile” are basically the instructions that you give to the shipping company handling your package.